Cradle to cradle is a design framework that calls for a shift in thinking about products as doing less bad ecoefficiency to doing more good ecoeffectiveness. Remaking the way we make things michael braungart, william. The concept of cradletocradle seems like the perfect solution and mcdonoughs speechs are so inspiring. The interactive cradle to cradle r knowledge platform. Jan 16, 2018 william mcdonough is an awardwinning architect and author recognized internationally for his groundbreaking work in sustainable design. When you run out of shelf space, you can feed it to the flowers. Mcdonough braungart design chemistry product and process design firm founded in 1995 core staff of 15, located in charlottesville, va. Michael braungart and described in their book cradle to cradle.
Michael braungart, mbdc has been advocating for endlessly resourceful, cradle to cradle approaches, working with companies to intentionally design products which eliminate the concept of waste, use clean energy, value clean water and celebrate diversity for over 20 years. As william mcdonough and michael braungart argue in their provocative, visionary book, however, this approach perpetuates a oneway, cradle to grave manufacturing model that dates to the industrial revolution and casts off as much as 90 percent of the materials it uses as waste. Mcdonough braungart design chemistry mbdc is an environmental consulting firm that advises companies on integrating the cradle to cradle principles into products, operations, and corporate strategy to regenerate economy, ecology, and equity. Michael braungart, german chemist, pioneer of the circular economy in the 1970s and one of the two founders of cradle to cradle, along with the american architect william mcdonough. As william mcdonough and michael braungart argue in their provocative, visionary book, however, this approach perpetuates a oneway, cradle to grave manufacturing model that dates to the industrial revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Cradle to cradle products innovation institute william. Remaking the way we make things, by william mcdonough and michael braungart, offers an alternative to the linear cradletograve industrial model of extract, manufacture, use, and dispose of. Remaking the way we make things, cowritten with partner michael braungart, this philosophy is spelled out as an optimistic, natureinspired design principle that makes industry both prosperous and sustainable.
Standard life cycle assessment lca is an unsuitable approach for generating ecoeffective products and processes because its linear nature does not allow for optimization in the context of cradletocradle design. Remaking the way we make things, by german chemist michael braungart and u. Remaking the way we make things 2002, widely recognized as one of the. May 07, 2012 cradle to cradle william mcdonough and michael braungart may 7, 2012 posted by sunderraj3 in design thinking, uncategorized. But i still cant let go of the fact that mcdonough is using c2c certifications as a money. Michael braungart, a german chemist credited with coming up with the cradle to cradle c2c. Download it once and read it on your kindle device, pc, phones or tablets. A manifesto for a radically different philosophy and practice of manufacture and environmentalism reduce, reuse, recycl. Mcdonough, william and michael braungart, cradle to cradle. William mcdonough and michael braungart heroes of the. Download for offline reading, highlight, bookmark or take notes while you read cradle to cradle. The book calls for the transformation of human industry through ecologically intelligent design. Remaking the way we make things william mcdonough and dr.
To drive the idea home, the book itself is made from synthetic materials plastic resins and. Michael braungart is a worldrenowned chemist and business leader, and codesigner, with bill mcdonough, of the cradle to cradle design and intelligent materials pooling frameworks. Cradle to cradle william mcdonough and michael braungart may 7, 2012 posted by sunderraj3 in design thinking, uncategorized. Patterns of the planet ebook written by michael braungart, william mcdonough. The cradle to cradle c2c approach to ecodesign has been gaining increasing interest among industries, authorities and consumers over the last. Braungart is the recipient of numerous honors, awards, and fellowships from the heinz endowment, the w. Cradle to cradle william mcdonough and michael braungart. Remaking the way we make things paperback april 22, 2002. Ted studies are curated video collections for students, educators and selfguided learners. The interactive cradle to cradler knowledge platform. Read cradle to cradle remaking the way we make things by william mcdonough available from rakuten kobo. The shelf life and the subsequent usability do not exclude each other.
Remaking the way we make things is important because it introduces the reader to an entirely novel way of thinking about design, the relationship between the economy and the environment, and industrial. Mcdonough to address ecology, equity, environment and education. Cradle to cradle certified cm is a certification mark licensed exclusively for the cradle to cradle products innovation institute. Find all the books, read about the author, and more. Mbdc created the certification program in 2005 to recognize achievement in applying cradle to cradle design. Wear out your shoes, and the remains are melteddown to make a new pair of. Ensias interview with william mcdonough, an awardwinning architect and coauthor with leaving a. Michael braungart in the 1990s, eliminates the concept of waste and instead perceives it as food for another product. Mcdonough and braungart coauthored a book entitled cradle to cradle and started a firm, the mcdonough braungart design chemistry mbdc, dedicated to the concept and have become leading experts on the subject. Oct 17, 2007 twelve years ago they combined to form mcdonough braungart design chemistry, a firm that works with businesses and governments to find cradletocradle solutions to their problems. He is cofounder of mbdc mcdonough braungart design chemistry in charlottesville. The most immediately impressive thing about cradle to cradle is the material itself. In 1995 the authors created mcdonough braungart design chemistry, a product and systems development firm assisting client companies in implementing their unique sustaining design protocol.
Michael braungart cowrote this design manifesto in 2002. Remaking the way we make things kindle edition by mcdonough, william, braungart, michael. Imagine a world in which all the things we make, use, and consume provide nutrition for nature and industrya world in which growth is good and human activity generates a delightful, restorative ecological footprint. This vision of the hopeful, positive, and inspiring possibilities of an environmentally. Why cant trainers be designed to eventually fertilize your tomatoes, or be reassembled. The concept of cradle to cradle seems like the perfect solution and mcdonough s speechs are so inspiring. Cradle to cradle c2c design is a unique biomimetic approach of design and science created by architect william mcdonough and chemist dr. In 2010, mbdc donated an exclusive license for the certification program and methodology to the cradle to. For more information about the cradle to cradle products inovation institute and a list of the full program criteria, visit.
Architect william mcdonough believes green design can prevent environmental disaster and drive economic growth. Cradletocradle design also referred to as 2cc2, c2c, cradle 2 cradle, or regenerative design is a biomimetic approach to the design of products and systems that models human industry on natures processes, where materials are viewed as nutrients circulating in healthy, safe metabolisms. Remaking the way we make things is considered the seminal text of the sustainability movement, work he has expanded on by introducing the cradle to cradle. This classic study of sustainable design has tremendous implications for building healthy communities, something rarely mentioned in the book. The cradletocradle alternative 2004 william mcdonough. But as architect william mcdonough and chemist michael braungart point out in this. Cradle to cradle by william mcdonough overdrive rakuten. Use features like bookmarks, note taking and highlighting while reading cradle to cradle. Founded in 1995 by architect william mcdonough and chemist dr. Hollywood star brad pitt promoted braungarts book cradle to cradle, which he cowrote with us architect william mcdonough. For the german chemist michael braungart and the american architect william mcdonough, authors of the book cradle to cradle. However, much more impressive is the cradle to cradle c2c philosophy. The cradletocradle c2c concept of mcdonough and braungart, which has a strong emphasis on materials strategy, gives a vision of a sustainable future, inspired by nature.
Under version 3 of the program, there are five levels of product certification. Sep 15, 2019 i dont care what the history is regarding mcdonough, the founder of the cradle to cradle concept. Our current production model uses a cradle to grave process, creating things from resources and designing them to serve their. Mbdc are the creators of the cradle to cradle design framework. If a bookshelf has toxic varnish or paints, is there a way to. Their sustainable design consultancy group mcdonough braungart design chemistry mbdc will launch the new and improved cradle to cradle programs in september 2007, with new criteria based on.
The term itself is a play on the popular corporate phrase cradle to grave, implying that the c2c model. Michael braungart in their 2002 book, cradle to cradle. The cradle to cradle design framework has outlined a vision to guide product design and manufacturing, and the certification program recognizes multiple levels of achievement towards that vision. William mcdonough is an awardwinning architect and author recognized internationally for his groundbreaking work in sustainable design. Twelve years ago they combined to form mcdonough braungart design chemistry, a firm that works with businesses and governments to find cradletocradle solutions to their problems. Cradle to cradle encourages us to step back from the routines of daily problemsolving and rethink the frame. See more ideas about worlds of fun, design and c2c. The concept, developed by william mcdonough and dr. Dow styrofoam cradle to cradle certified, despite chemistry. Sep 15, 2019 i dont care what the history is regarding mcdonough, the founder of the cradletocradle concept. It introduces the concept of cradletocradle where at the end of their useful life, products are not thrown away but become input for new products. With their help, companies like ford and gap have built greener headquarters. He champions cradle to cradle design, which considers a products full life cycle from creation with sustainable materials to a recycle.
May 17, 2007 cradle to cradle design william mcdonough ted. Cradle to cradle remaking the way we make things by michael braungart and william. And thats not for lack of important books on my bookshelf. Without exaggerating, i can say that this is probably the most important book ive read in a long time. When asked about the styrene chemistry and brominated flame retardant in xps, steve bolton, the manager of business development at mbdc, explained that the cradle to cradle c2c product. Architect and designer william mcdonough speaks about his cradle to cradle philosophy and design practice. Together with the architect william mcdonough, braungart developed the cradletocradle design concept, abbreviated to c2c. It comes in the prologue to cradle to cradle, an inspiring and visionary book by william mcdonough, a green architect and designer, and michael braungart, a chemist and former chief scientist for greenpeace.
Mcdonough braungart design chemistry m cdonough braungart design chemistry mbdc is a firm founded in 1995 by worldrenowned architect william mcdonough and chemist dr. Cradle to cradle is a systemic, ambitious and innovative sustainable development approach based on a circular economy paradigm. The authors design consultancy, mcdonough braungart design chemistry. The certification program is based on the cradle to cradle design f ramework and methodology, which has been developed and implemented by mbdc over the past two decades. Cradle to cradle and c2c are registered trademarks held by mcdonough. The secret of cradletocradleready products faircompanies. Mcdonough and braungart s solution is to alter the design process so that that the very concept of waste is eliminated. The fact that this book is not printed on paper gives some visceral justification to the theories inside. Our work is grounded in the cradle to cradle philosophy developed by our founders, designer william mcdonough and chemist dr. Mcdonough braungart design chemistry product and process design firm founded in 1995 core staff of 15, located in charlottesville, va established network of partners and affiliates project teams staffed with engineers, basic scientists, chemists, it experts and business strategists. Cradle to cradle by william mcdonough silent spring by rachel carson the. Braungart and mcdonough,, have defined a stepwise strategy for businesses to realize the transition from ecoefficiency to.